⚖️ Scoring Rules

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📡 Channel Weights (max total = 20 pts)
Points awarded based on the channel the lead came from. Higher channel weight = more intent signal.
📱 WhatsApp
Direct, personal channel
18 /20
📘 Facebook
Social media inquiry
14 /20
📸 Instagram
Social media inquiry
14 /20
📝 Web Form
Highest intent signal
20 /20
🗄️ Database
Imported / cold outreach
5 /20
✅ Channel weights look good 72 / 20 max
⚡ Behavior Bonuses (max total = 25 pts)
Extra points awarded for engagement patterns that signal buying intent.
💬 Multiple Messages (3+)
Lead has sent 3 or more messages — shows sustained interest
⚡ Quick Response (<5 min)
Lead replies within 5 minutes of receiving a message
💰 Repeated Price Ask
Lead has asked about price more than once across messages
👤 Profile Completeness Bonuses (max total = 15 pts)
Points for leads who share personal details — indicating higher seriousness.
📞 Phone Provided
Lead has shared their phone number
✉️ Email Provided
Lead has shared their email address
💰 Budget Mentioned
Lead has mentioned a budget or price range
📍 Location Mentioned
Lead has mentioned a city, area, or address

🎮 Live Score Simulator

Toggle signals to see score update in real-time

Channel
Intent Score (0–40)
34
Behavior Signals
💬 Multiple messages (3+) +10
⚡ Quick response (<5 min) +8
💰 Repeated price inquiry +7
Profile Signals
📞 Phone provided +5
✉️ Email provided +3
💰 Budget mentioned +4
📍 Location mentioned +3
52
Warm
Intent
34
Channel
18
Behavior
0
Profile
0
Toggle signals above to simulate scoring